THE CHRONOGRAPH BLOG

How will tariffs affect luxury watches in the U.S. and worldwide? As global trade tensions rise, luxury watch brands like Rolex, Omega, and Patek Philippe could see increased import duties in key markets—especially the United States, one of the largest importers of Swiss watches. This in-depth blog explores the impact of tariffs on retail prices, collector behavior, gray market trends, and the overall luxury watch supply chain. Whether you’re a first-time buyer, a seasoned collector, or an authorized dealer, understanding the ripple effects of tariffs is critical to navigating a market where craftsmanship meets international trade policy. Learn how brands may respond through pricing strategies, limited editions, and shifts in retail distribution—and what it all means for the future of the watch industry. Non-political and focused on facts, this 2,500-word guide offers clarity in a complex landscape.

Introduction (photo: https://monochrome-watches.com/the-2023-rolex-sky-dweller-collection-with-new-dials-updated-movement-specs-price/) Rolex is known for its precision, durability, and timeless design, but rarely does the brand venture into highly complicated watchmaking. Unlike brands such as Patek Philippe or Audemars Piguet, which regularly create intricate perpetual calendars, tourbillons, and minute repeaters, Rolex keeps things simple and functional. However, there is one exception in the modern Rolex lineup that stands out as the most complicated watch the brand has ever produced: the Rolex Sky-Dweller. Launched in 2012, the Sky-Dweller represents a significant departure from Rolex’s traditional approach to complications. Featuring an annual calendar and dual time zone display, it offers a...

(https://www.watchgecko.com/en-ca/blogs/magazine/affordable-alternatives-to-the-hublot-big-bang) In the world of luxury watches, few brands have garnered as much attention – both positive and negative – as Hublot. Founded in 1980 by Carlo Crocco, the Swiss luxury watch brand has risen to prominence through its bold designs and high-profile partnerships. With its signature “Art of Fusion” philosophy, Hublot blends traditional craftsmanship with modern aesthetics, creating pieces that stand out in a crowded market. However, despite the brand’s success, there is an undeniable wave of criticism directed toward Hublot from watch enthusiasts, collectors, and online communities. So, why does it seem like so many people on the...

  (https://www.forbes.com/sites/carolbesler/2025/02/25/audemars-piguet-debuts--new-perpetual-calendar-with-crown-adjustment/) In 2025, Audemars Piguet (AP) commemorates a remarkable milestone: 150 years of horological excellence. This sesquicentennial celebration is marked by the unveiling of a series of timepieces that not only pay homage to the brand’s rich heritage but also showcase its relentless pursuit of innovation and craftsmanship. This article delves into the standout releases, exploring their design intricacies, mechanical advancements, and the legacy they embody. The Royal Oak Perpetual Calendar Openworked “150th Anniversary”   (https://www.hodinkee.com/articles/the-new-releases-of-audemars-piguets-150th-anniversary-kickoff-live-from-le-brassus) A Tribute to Legacy and Innovation At the forefront of AP’s anniversary collection is the Royal Oak Perpetual Calendar Openworked “150th Anniversary.” Limited...

When it comes to luxury watches, the market is often dominated by a few well-known names. However, there are numerous underrated watch brands that offer exceptional quality, craftsmanship, and unique designs without the premium price tag. This blog post will explore ten of these underrated watch brands, highlighting their key features, collections, and what sets them apart in the watchmaking industry. Whether you are a seasoned collector or just starting your journey into horology, these brands are worth your attention.